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2024-12-04 11:27:36 92,057 views r/0000312🔗 Gaming Accessibility in Web3: How to Attract a Non-Crypto Audience?
With each passing year, Web3 games are getting better. Remember how they were 3-4 years ago? Boring, repetitive, with every in-game action requiring a network transaction confirmation...
Much has changed since then. Games have vastly improved: graphics, gameplay, optimization, and user experience. One thing remains the same — people still play them primarily to make a profit. Let's take a closer look.
🎮 What stops new players from entering Web3 games?
➡️ Complex interfaces and registration processes take time and understanding, which deters those used to the simplicity and intuitiveness of Web2 games.
➡️ The unclear benefits of Web3 games, which are not obvious to many players.
➡️ Often, interaction with tokens and NFTs is required, which is complicated and triggers fears of potential risks.
➡️ Lack of familiar payment methods.
❔How to attract a non-crypto audience
🔘 Simplify user onboarding. Web3 games can offer easier registration methods and integrate traditional payment options.
🔘 UX like in Web2. Interaction with Web3 games should be as simple and intuitive as it is in Web2, allowing players to focus on gameplay.
🔘 Shift away from P2E to other models. Create long-term engagement with the game, rather than just a desire for quick profits.
🔘 Collaborate with major content creators. To attract a non-crypto audience, it's important to partner with popular influencers (streamers, bloggers, content creators, etc.).
✔️ For Web3 games to go mainstream, they need to be simpler. Blockchain or NFTs shouldn’t be forced on players. Players should enjoy the game, with cryptocurrency as a tool that works in the background.
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